The
Knapp-Track Index is the major economic indicator for the restaurant industry.
Even though stocks have rebounded from the economic recession, and unemployment
is finally starting to fall, the sales in casual restaurants fell in every
month of the first quarter of this year. To combat restrictions on consumer
spending, a loyalty card program is a great way to generate interest in your
diner or restaurant.
1. Rewards
Must Be Significant
A
staggering 58% of people prefer to eat at restaurants that have some form of
rewards program. This data proves that restaurants can get more members to
enroll in their loyalty programs simply by improving their offerings. However
there are often obstacles to enrolling in a loyalty program. If the rewards are
not significant enough, though, it will not be worth the trouble for customers
to jump through all the hoops they need to in order to get enrolled in the
program.
2. Make It
Social
Another way
to increase engagement in your loyalty program and also compile a lot of
valuable data regarding your customers buying behaviors. For instance, many
businesses are now allowing customers to enroll in their rewards program
through their Facebook or other social media profiles. Not only does this allow
easy enrollment from a smartphone, it also allows a convenient platform for
dialogue between you and your customers. By connecting with your prospects
through Facebook also allows for local advertising.
3. Don’t
Aggravate, Aggregate
While
compelling rewards are critical to the success of your program, it is also
important that your process for earning points rewards is streamlined and
efficient. Most companies accomplish this by allowing their customers to
accumulate points that can later be redeemed for prizes and rewards. Your
programs ‘currency’ needs to be easy enough for even a child to understand how
it works and points accrue.
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